SEO as the first step towards online marketing

SEO is the way to rank your website on the search engines and showing it on the top results of search engines. If your website is displayed on top results for any of your products or services then surely you have gained a good position among the competitors. But it might just be the starting step towards your marketing plans, as having a good rank should also guarantee the business. And, this can be assured only if you have also designed proper marketing frame.

Many marketers believe that SEO is dead, but this is not true as there are still numerous ways and tactics that if implemented properly can give a good online presence to your website. There is, in fact an urgent need for starting with the mobile SEO as well for the companies who have not started that. Almost 91% population of the world has mobile phones, and out of that 51% has smart-phones that majorly contribute to the searches. It is crucial to make the website according to the mobile devices in order to keep the track of these users who come from mobile. SEO simply means optimizing a website to be easily tracked by search engines, so SEO can never be dead. It is just the activities and tactics that need to be changed with time.

There are also certain myths associated with SEO that need to be debunked.

• ·         SEO is not one-time activity; it is an investment that can help your website in long-run.
• ·         It takes 2-3 months for results to start showing up.
• ·         It is a slow process, but if done correctly can make the visibility consistent.
• ·         Creating a website according to search engines is equally important as promoting it.

To keep the website in the good book of search engines it should have magnificent designs that extend a great user-friendly experience. Users are directed to your website for a purpose, and if you have made sure that they should come to your website, you should also make sure they stay there. This can only happen if the landing pages of the websites are engaging enough to hold the visitors. So designing a user-friendly platform should be the first step. With time, even Google has become more sophisticated in order to return the results as per the user’s intent instead of only keywords. With the upgrade in different algorithms, it returns more refined and precise results for the user queries. This makes it even more critical for the marketers to focus on proper SEO and design of the website.